Brands Honor Mother's Day Across India

Mother's Day ignites a wave of affection and gratitude towards mothers globally, and in India, brands leverage this day to connect emotionally with their audiences. Through various campaigns, companies use this occasion to portray the depth of motherly love and the significant role mothers play in our lives.

Spotlight on Thoughtful Narratives and Emotional Engagements

Here’s how some well-known brands in India commemorated Mother’s Day, each bringing unique perspectives to this special day.

A Tale of Innocence and Love

McDonald's in North and East India shared a touching story of a young boy, Ashu, who goes out of his way to make Mother's Day special with a simple yet heartfelt gesture, despite the imperfections of his handmade card.

Digital Film on a Mother’s Endless Support

Kotak Life's campaign acknowledged mothers' endless love and support through a digital film that beautifully expressed gratitude for mothers' selfless nature and their integral role in our lives.

Mothers as the First Guides

MG Motor celebrated the intuitive care mothers provide, paralleling a mother's instincts to the AI assistant in their cars. This campaign highlighted mothers as the primary navigators of our lives.

Mothers as Inspirations

SBI Life Insurance's campaign praised the dual role of mothers as professionals and caregivers, showing how they inspire their children and balance demanding careers with motherhood.

Acknowledging Mothers’ Full-Time Role

The #TakeABreakMom campaign by Shoppers Stop focused on the often overlooked full-time job of being a mother, encouraging society to appreciate and acknowledge their hard work and dedication.

Highlighting a Mother’s Protective Instinct

Bandhan Life's poignant film depicted the mother as the first and most reliable form of life insurance, showcasing the deep bond and protective nature of maternal love.

#StrengthOfLove Film

This campaign paid homage to the resilience and strength of mothers, demonstrated through a challenge where individuals tried to manage tasks while holding weights, paralleling how mothers often manage responsibilities while caring for their children.

Promoting Uninterrupted Sleep

Duroflex’s Mother’s Day campaign addressed the late-night work culture that affects mothers' rest schedules, advocating for better sleep and rest for hardworking mothers through the #9KeBaadNo campaign.

Stories of Adoption, IVF, and More

Johnson's Baby focused on the varied journeys to motherhood, including adoption and IVF, reinforcing their commitment to supporting all mothers regardless of their path to motherhood.

An Ad That Touches the Heart

Safed Detergent’s campaign captured the essence of motherhood through the story of a mother who rushes to the hospital after her son's accident and shows compassion towards all involved, highlighting her pure and selfless love.

These campaigns not only celebrate mothers but also aim to influence societal views on motherhood. They reflect the changing dynamics of motherly roles and emphasize the respect, love, and appreciation mothers deserve every day, not just on Mother’s Day. These stories and narratives help strengthen the emotional bond between brands and their audiences, underscoring the power of thoughtful engagement in advertising.