India’s beauty industry is about to experience one of its most exciting international launches yet. Rihanna’s globally celebrated brands, Fenty Beauty and Fenty Skin, are officially entering the Indian market starting August 7.

The launch comes through a high-impact partnership between Reliance Retail and two beauty retail heavyweights, Sephora and Tira. With this collaboration, Fenty’s full range of beauty and skincare products will now be available across 50 stores in 16 cities, as well as online through Sephora India and Tira Beauty.

This is more than just another international beauty label making its way to India. Fenty Beauty is a brand that disrupted the global cosmetics space by putting inclusivity at its core. Rihanna’s vision for “Beauty for All” reshaped expectations in the industry when Fenty launched in 2017 with an unprecedented foundation range featuring more than 50 shades. For millions of people who had long been overlooked by traditional beauty brands, Fenty was more than a label. It was a celebration of representation.

Fenty Skin followed in 2020 with a skincare line that brought the same inclusive values to the world of clean and effective skin products. Formulated to be vegan, simple, and designed for every skin type and tone, the line quickly became a go-to for beauty lovers looking for effortless, high-performance care.

ADVERTISEMENT

Speaking on the launch, Isha Ambani, Director of Reliance Retail Ventures Ltd, emphasized how this partnership aligns with the company’s vision to elevate beauty experiences in India. She noted that Fenty’s focus on diversity, self-expression, and authenticity is exactly what Indian beauty consumers are seeking. With Reliance’s omnichannel presence through Tira and Sephora, this partnership makes Rihanna’s global movement not just available but accessible across the country.

Guillaume Motte, Global President and CEO of Sephora, added that India is entering a new chapter in beauty exploration. The arrival of Fenty is set to ignite creativity and confidence among Indian customers, from long-time beauty enthusiasts to first-time users.

Distribution of Fenty Beauty and Fenty Skin in India will be handled by LUXASIA, one of Asia’s top omnichannel partners for luxury beauty brands. This ensures that the launch is backed by strong retail support and a deep understanding of Indian beauty consumers.

The timing of the launch also feels right. Indian beauty preferences are rapidly evolving. Consumers are now demanding more representation, more transparency, and more innovation. Fenty checks all those boxes and brings something even more important to the table   a bold, unfiltered celebration of individuality.

ADVERTISEMENT

This is not just another beauty launch. It is a cultural moment. Rihanna’s arrival in India’s beauty space has the potential to influence not only what products people buy, but how they see themselves. And for a generation that values authenticity and self-love, Fenty could not have come at a better time.

 

Stay tuned for more brand moves and big launches reshaping India’s consumer landscape. Follow Marketing Moves on Instagram and Facebook for daily updates.