Holi is Over, but the Ads Must Go On! The Top 5 Campaign Picks from Holi

Crocs launched its colourful Holi Campaign, featuring Vedang Raina and Rasha Thadani. Supaari Studios, the ideators behind the campaign have captured the brand's narrative. 'Your Canvas for Expression', is how Crocs has personalised its products for its customers. Seeing how customers like to add 'charms' to their Crocs footwear, the ad shows a group of friends heading to a Holi party with the brand's famous Classic Clog and fun Jibbitz™ charms. The expression of personalisation to your Crocs, captures the festival's vibe perfectly, making it the ultimate symbol of individuality. 

Adani Wilmar's campaign, 'Holi ke rang, Fortune ke sang,' creates the spirit of Holi, which is celebrated with much fervour across the country. The advertisement, ideated and made by Ogilvy, shows Fortune's products like oils, rice, atta, and more, amidst the colourful Holi celebrations. From the roads, straight to the kitchen, the film shows Holi delicacies being made, using Fortune's quality products like mustard oil, soyabean oil, and sunflower oil. It closes with a straightforward message: Celebrate Holi your way with Fortune! Since each colour of Fortune is extraordinary #Fortunewaliholi.

McDonald's wished their customers 'Happy Holi'. The brand showed their 'colours' quite literally with a sweet wish, urging customers to make post-Holi meal plans with their 'favourite' McDonald's order. Check out the advert posted by the brand on their Instagram page.

We all love a good thandai during Holi. But what if you enter 'Thand.ai' on your screen and it appears, out of nowhere? Pepsi's quirky Holi advertisement shows take on AI domination with an employee talking about how the beverage maker is ready to cash in on Holi trends with innovative products like 'Mith.ai', and 'Gujia.ai' and probably get some 'kama.ai' out of these. The ad tickles the funny bone with its tongue-in-cheek puns on AI this festival season.

The one brand whose wish was as sweet as their gujjiyas was Haldiram. A sweet love story amid the festival of colours. 'Is Holi lagao ishq ka rang', the campaign starts as a sweet love story that blossoms with sweets from Haldiram. This definitely made our sweet tooth ache. 

Parle G, is the brand that has always resonated with the message of being a genius with goodness. The campaign by Thought Bubble shows a new couple's experience of moving to Varanasi and how a feeling of community, powered by the brand's message of togetherness.