'Zomato or Zomahto'? Ranveer Singh and Chris Gayle Settle the Debate in the New IPL Campaign

Zomato, the leading online food delivery app is in the news again. This time for all the right reasons. The brand has released its campaign, partnering with JioCinema for the Tata IPL 2024 season. The campaign will air across various platforms which include CTV, Print, Outdoor, and cricket affinity apps, with over 900 assets created.

Sahibjeet Singh Sawhney, Zomato's Head of Marketing, highlighted the campaign's inspiration drawn from their successful Cricket World Cup campaign, "Match Ho To Zomato." The campaign aims to create a buzz around the IPL Season, to reignite the excitement and spirit of cricket among fans during the Tata IPL 2024 season.

Another one of their campaigns features, KKR's star Rinku Singh. The campaign shows the cricketer's bat being decked with category-focused punch lines that blend the brand's message with the cricketer's dynamic personality.

Zomato's campaign has always tried to break the mould with advertisements. By creating contextual ads for each playing team, and showcasing India's diverse audience, they have ventured into the new.

With 10 ad films running in 7 different languages on JioCinema (CTV), Zomato wants to resonate with cricket fans across the barrier of language. Cricket is a religion that unites fans and Zomato's ad campaigns are consciously trying to communicate  this message.